To absolutely no one’s surprise, the most used art-related hashtag of this year is #art. That tidbit arrives courtesy of Instagram’s annual year in review list, which summarizes the company’s top global trends of 2016, from the most-used emoji (the red heart) to the most-Instagrammed days (Halloween) to the most-Instagrammed location based on geotagged data (Disney Theme Parks). This year, for the first time, Instagram’s data team also carved up its findings into categories to let us know what parts of our lives — food, fashion, entertainment, and more — we just had to photograph and hashtag to earn ourselves some good ol’ social currency.
One of those categories is “Most Instagrammed Museums in the World,” and, based on Instagram’s numbers, art museums dominate the top 25. Within the top 10, New York institutions rule, with the city’s National September 11 Memorial & Museum and American Museum of Natural History reppin’ as the only non-art museums. (The latter did just acquire a highly photogenic, 122-foot dinosaur in January). As you may expect, it’s the Louvre that steals the number-one spot (people LOVE to pretend-poke or -pinch I.M. Pei’s pyramid, and let’s not forget Leonardo’s lady/self-portrait); followed by the Metropolitan Museum of Art (so many ancient nudes #lol!); the Museum of Modern Art (Warhols and Flavins are prime Instagram fodder); the Los Angeles County Museum of Art (duh, it owns Chris Burden’s “Urban Light” AND Michael Heizer’s “Levitated Mass”); and the baby of the lot, the Broad (home to all things shiny and selfie-ready, i.e. Kusama and Koons).
Check out the full list of the 25 most Instagrammed musems below — but take these numbers with a spoonful of salt: the data is based on photos with geotags, so it’s not comprehensive. Users can mistag their images, and while museums typically have one primary geotag, there are often additional, differently formatted ones that people still use; some museums even have more specific geotags within their properties, so images tagged at the Temple of Dendur, for instance, wouldn’t be counted for the Met. Still, the list tells us something about global visitorship trends (or Instagram users), and it’s definitely more informative than the list of “Top Art Hashtags,” which seems pretty meaningless when you consider that so many people use #art, #design, and #artist to tag literally everything.
1. Musée du Louvre, Paris, France
A photo posted by Adriano Poncini (@adrianoponcini) on
2. The Metropolitan Museum of Art, New York, US
A photo posted by Uno Nam (@unowhoknows) on
3. The Museum of Modern Art, New York, US
A photo posted by ?Melania? (@melaniambrosio) on
4. Los Angeles County Museum of Art, Los Angeles, US
A photo posted by Princess Bulanadi (@designsalad) on
5. The Broad, Los Angeles, US
A photo posted by KangHee Kim (@tinycactus) on
6. National September 11 Memorial & Museum, New York, US
A photo posted by Ray Griggy III (@graphx_kng) on
7. American Museum of Natural History, New York, US
A photo posted by @ahnchor on
8. Whitney Museum of American Art, New York, US
A photo posted by Evelyn (@eveport) on
9. British Museum, London, UK
A photo posted by Lionel Steve (@lionst) on
10. The Art Institute of Chicago, Chicago, US
A photo posted by ?Isa Costa ? (@is2acosta) on
11. Natural History Museum, London, UK
12. Centre Pompidou, Paris, France
13. Musée d’Orsay, Paris, France
14. Philadelphia Museum of Art, Philadelphia
15. Hermitage Museum, St. Petersburg, Russia
16. Victoria and Albert Museum, London, UK
17. Palacio de Bellas Artes, Mexico City, Mexico
18. Vatican Museums, Vatican City, Rome
19. J. Paul Getty Museum, Los Angeles
20. Museo Guggenheim Bilbao, Bilbao, Spain
21. Renwick Gallery, Washington, DC, US
22. National Gallery, London, UK
23. Pinto Art Museum, Antipolo City, Philippines
24. Fondation Louis Vuitton, Paris, France
25. National Gallery of Victoria, Melbourne, Australia
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