In Brief

Walking Japanese Enema Is the Latest in Shitty Mascot Design

Does this mascot make you think about enemas? One Japanese company hopes so.

Say hello to Kan-chan, a Japanese company’s new mascot. Yes, that is a furry pink enema, although its producers are arguing that it is, in fact, a penguin. The bulbous figure is apparently a “gentle penguin girl,” with the protruding, darker pink tip representing a hair accessory. As if it wasn’t enough to present the public with a walking enema character, we also had to assign it a gender.

But no, this is really an enema mascot, because Kan-chan now represents Ichijiku Pharmaceutical Co. — which sells all kinds of enemas as part of its mission to help people kick constipation in the butt. Adding a yellow beak and webbed feet to a pump and making it tote a bag does not erase the fact that this is an oversized, living version of a tool you stick up your bottom. Also, Kan-chan is a play on the Japanese word kanchō, which means “enema.”

The company introduced Kan-chan last week on Twitter, posting photographs of the smiling, anthropomorphized enema in front of Tokyo Skytree along with the greeting, “Nice to meet you!” and a note that she will be traveling to various locations, which will surely make for some incredible photo ops. Here’s a graphic of many Kan-chans waving:

According to SoraNews24, the company had launched a contest last year for the public to design its new mascot, and this was the winning entry because of course. At least it’s way less creepy than another contender for Terrible Japanese Mascots (the country loves mascots) we’ve previously called out, a sexualized mascot for Shima inspired by an ama diver.

h/t Spoon Tamago

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