Sazón Recipe illustration by Jeremie Serrano, @lacomidadejeremie (courtesy of Jeremie Serrano)

Earlier this month, the CEO of Goya Foods — which bills itself as “the premier source for authentic Latino cuisine” — publicly praised President Trump during a White House event, saying that he felt “blessed” to have him as a leader. The incident prompted immediate backlash from prominent members of the Latinx community, from Hamilton composer Lin-Manuel Miranda to Representative Alexandria Ocasio-Cortez, the latter of whom hinted at a boycott of the company.

As outraged citizens cited the Trump administration’s cruel family separation policy, openly racist remarks, and harsh immigration policies as incongruent with Goya’s marketing to the Latinx community, the president’s daughter, Ivanka Trump, fanned the flames by posing with a can of Goya beans. The bizarre portrait has become a symbol of this dystopian political moment, and artists were quick to appropriate the image in hilarious and dark ways.

As always, artists are here to help us make sense of the nonsensical; below, we rounded up some of their most clever and creative responses to the Spanish company’s recent controversy, from cheeky illustrations of seasoning recipes to replace the company’s adobo blend to visual puns on works by Spanish artist Francisco Goya, like Chloe Wise’s “Uncanny Valley Girl” painting.

Chloe Wise, “Uncanny Valley Girl” (2020), oil on canvas (courtesy of Chloe Wise)
Drawing by Jesse Duquette, creator of the “The Daily Don” (courtesy of Jesse Duquette)
John Seed, “The Black Bean Duchess,” digital mashup based on Francisco Goya’s “Portrait of the Duchess of Alba” (courtesy of John Seed)

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Valentina Di Liscia

Valentina Di Liscia is Co-Editor of News at Hyperallergic. Originally from Argentina, she studied at the University of Chicago and is currently working on her MA at Hunter College, where she received the...

3 replies on “After Goya CEO Praises Trump, Artists Respond in Hilarious and Dark Ways”

  1. The use of the Goya perfectly sums up the trashy,glitzy style of the Trump family!

  2. Interesting. So people are only allowed to support Marxists, Democrats, Liberals, Socialists, etc etc.
    Good luck with your support of BLM, with funding going nowhere near the communities that actually need it. But congrats on being so woke.

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