Eli Broad Museum is the Target Superstore of the Future

Eli Broad’s much anticipated museum finally unveiled the design by Diller Scofidio + Renfro to the public today. First of all, I have a very difficult time taking firms that use a plus sign instead of an ampersand or just the word “and” seriously because, really? Anywho, back to the design. Bluntly put it’s a rhombus looking cube with a concrete (concrete!?) honeycomb skin that makes a “flirtatious gesture in the direction of Disney Hall,” Christopher Hawthorne’s words, not mine. The honeycomb of the skin is elongated in such a way towards the highest “flirtatious” point, it actually just looks like it is being sucked into a vortex, and not a good one.

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