“Art and entertainment are oil and water, which I know because I went through it,” says Marc Horowitz.
We’ve heard the argument that everyone’s a curator online by means of blogging and reblogging, but what about the professional curators who are responsible for producing major physical exhibitions — how are they using social platforms? The ability to publicly explore new theories, archive research, and participate in creative communities, has signaled a new era of openness and transparency in curatorial practice. One example is the research blog that accompanied Paola Antonelli’s Talk to Me exhibition in 2011 at the Museum of Modern Art. The site, stunningly bold and rigorous in its approach, chronicled projects to research, readings, and inspirational ideas for exhibition design. By providing visitors with a backstage tour, Antonelli and her team aimed to shed an honest light on curatorial process, revealing over a year’s worth of research that lead to the exhibition.