Posted inArt

The Timeless Beauty of Ugly

Lost and hungry is not a good combination. Imagine driving in an unfamiliar place, stomach growling … many miles ago you’ve dropped all your pretenses about needing to eat all-organic food … the urgency of hunger is upon you … suddenly you see it, a huge billboard with the words: MCDONALD’S NEXT EXIT. At that moment, you’re probably not thinking about the fact that it’s typeset in Arial, has no consideration for negative space, lacks attractive colors or that it’s just not a very nice-looking billboard. No, all you see, blazing from atop the trees and urban wasteland, is a glorious sign from God telling you all you need to know at that very moment.