The artist-activist groups Artists for Workers and the Illuminator organized the projections in solidarity with the Guggenheim’s unionized workers and workers of Guggenheim Abu Dhabi.
Artists for Workers
With a Convincing Parody Website, Artist Group Calls Out Pay Inequity at Guggenheim
The group Artists for Workers mimicked the visual language of the Guggenheim’s official website to pressure the museum “to improve material conditions for workers and build solidarity among artists and arts workers.”
Artists Parody New Museum, Calling Out Its “Political Inaction”
The group Artists for Workers has created a website replicating that of the museum, but instead provides resources for anti-racist organizing.