Through hashtags and others forms of social content, the K-pop idol group creates an open, interpretative framework for the back-and-forth exchanges of visual content and meanings between BTS and its fandom, called ARMY.
BTS
Posted inFilm
The Public and Private Lives of BTS Blur on Tour
Break the Silence, the new concert film about the incredibly popular K-pop band, demonstrates the vulnerability that makes them so beloved by fans.
Posted inNews
The K-Pop Boyband BTS Launched an International Art Project
BTS, described as the “biggest boy band in the world,” announced an international public art project with 22 contemporary artists across five cities. Its first exhibitions opened at London’s Serpentine Galleries and Berlin’s Gropius Bau.
Posted inFilm
The Allure and Challenges of K-Pop’s Biggest Group
Bring the Soul follows the Korean boy band BTS on its recent world tour, showing the members’ incredible grind and perseverance.
Posted inMusic
How to Construct a K-Pop Thrill
With the exception of Psy’s “Gangnam Style,” the American market has been tough for Korean record labels to crack, until now.