Through hashtags and others forms of social content, the K-pop idol group creates an open, interpretative framework for the back-and-forth exchanges of visual content and meanings between BTS and its fandom, called ARMY.
Break the Silence, the new concert film about the incredibly popular K-pop band, demonstrates the vulnerability that makes them so beloved by fans.
BTS, described as the “biggest boy band in the world,” announced an international public art project with 22 contemporary artists across five cities. Its first exhibitions opened at London’s Serpentine Galleries and Berlin’s Gropius Bau.
Bring the Soul follows the Korean boy band BTS on its recent world tour, showing the members’ incredible grind and perseverance.
With the exception of Psy’s “Gangnam Style,” the American market has been tough for Korean record labels to crack, until now.