“Art and entertainment are oil and water, which I know because I went through it,” says Marc Horowitz.
LOS ANGELES — Much of contemporary life is spent behind a screen for work and leisure, with a great amount of time devoted to forming identities and communities through the internet.
LOS ANGELES — A couple of years ago, new-media performance artist Marc Horowitz submitted his life to the audience. Dubbed “The Advice of Strangers,” his Creative Time–commissioned performance was determined entirely by opinion polls and votes from the audience. Horowitz is at it again, as he turns to strangers for advice. But this time, he wants to save a friend’s life.
On November 1, one of People Magazine‘s Top 50 Hottest Bachelors, conceptual artist and Internet start Marc Horowitz, took a line from Subservient Chicken and let the Internet tell him what to do. He agreed to bound by these decisions, no matter how absurd, and to broadcast the results online for the wider world to see.
For the entire month, with the backing of the New York-based public art organization Creative Time, Marc has been crowdsourcing his life. Everything from what he should wear to how he should celebrate Thanksgiving becomes open to the masses. The piece continues in the tradition of Marc’s extensive body of enormously popular Internet-based works, from “Talkshow 247,” where he broadcast his life continuously for three months, and the “Google Maps Roadtrip,” a journey across the country using only Google Streetview.