Posted inOpinion

Robert Longo Parodies Himself

Robert Longo is the king of that detached world of 80s über-cool, though in retrospect the whole “movement” (if we can call it that) was nothing like its PR. Sure, one could be fooled into thinking that Longo’s corporate figures writhing out of control were comments on the culture of the time, perhaps even foreboding what was to come — Reaganomics, corporate avarice, an extreme form of alienation — but did we really think it would lead to advertisements for Bottega Veneta?