Although we have yet to undertake a formal taxonomy of bad press releases, here at Hyperallergic we have discerned different kinds.
Every once in a while a sentence comes along and energizes us with its singular lack of meaning, the tinny sound made by so many letters, marched into so many words, all profaning the artworks they are meant to elevate.
Walking into the Marianne Boesky Gallery’s summer exhibition I Bleed Black, the first work I saw was a small drawing of actor Michael Urie, best-known for his role in Ugly Betty. I knew I was in trouble. However, the art was not even the most worrisome part of the exhibition. The bizarrely academic language in the gallery press release made me want to tear up the sheet of paper in front of the sweet-looking gallery assistant.
After hundreds of votes and dozens of banter on the post, on Twitter & on Facebook, we are happy to announce that Paddy Johnson has been declared the official winner of the first ever Worst. Press. Release. Ever. competition.
The art blogosphere’s favorite art fag has crossed the finish line the victor with a whopping 72.3% of votes. Congratulations, Paddy!
Today, we announce that our quest to find the worst piece of art PR in the universe has become a contest decided by our loyal readers and fellow netizens. For the first ever Worst.Press.Release.Ever. match up we’ve called on two friends of Hyperallergic to battle it out in a contest that will bestow on the winner bragging rights for eternity.
So, without further ado, I’d like to introduce the luscious Lyra Kilston, who is no stranger to Hyperallergic fans, and the ambrosial Paddy Johnson, aka Art Fag City, to rumble it out in a contest decided by your votes as to which is the WORST.PRESS.RELEASE.EVER!?!?
Ah, the e-flux email list, ever full of surprises. One day it might elicit a cri de couer of indignation (“really?”), and the next day just a dramatic eye-roll. Sure it’s a very useful tool, but it’s also chock-full of self-important curatorial jargon, exaggerated claims, and overblown PR-ese…Which brings us to Hyperallergic’s new semi-regular feature: Worst. Press. Release. Ever.