Yale University Press Presents Experience Design: A Participatory Manifesto
Meet author Abraham Burickson at a book launch event at Manhattan's Prime Produce on November 4.
Abraham Burickson would like you to stop designing things … and design experiences instead. In his new book, Experience Design: A Participatory Manifesto, brand new from Yale University Press, Burickson presents a lively, interactive introduction to the growing field of experience design.
What does it mean to design experiences? In recent years, the term experience design has been finding its way into the conversations of designers, artists, and makers in an unexpected array of disciplines. The idea of designing experiences is exciting because it promises more sensory engagement, more liveliness, more connection. It promises beautiful moments rather than just beautiful objects, relational engagement rather than demographic targeting. It promises long-term thinking, wonder, awe.
As graphic designer, curator, and critic Ellen Lupton writes in her foreword to the book, “Experience is a booming buzzword for museums, tourist boards, fast-food restaurants, digital product designers, and brands of every scope and purpose. A wool sock, a carryout salad, or a flight to Cleveland is now an experience. Brands desperately attempt to turn every consumer into an ambassador of happy vibes. Yet if it’s true that we are witnessing an ever-expanding experience economy, why do so many efforts at engagement feel so empty? … Abraham Burickson takes us deeper by showing us how to connect with people on an emotional and physical level.”
A book release event and community gathering at 4pm on Saturday, November 4, at Prime Produce in Manhattan will celebrate Experience Design: A Participatory Manifesto and give attendees an opportunity to explore the ideas in the book through the installation “Vaulting” by This Yearning. Come meet Abraham Burickson and spend the afternoon with a community interested in designing a more vibrant world.
Click here to learn more about the event and reserve your ticket.
For more information about the book, visit yalebooks.yale.edu.
