Reactor

Report Touts Strength of Corporate Creative Class in Los Angeles

by Mostafa Heddaya on March 11, 2014

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Cover page, Otis Report on the Creative Economy of the Los Angeles Region (image via Otis College of Art and Design)

In the first chapter of 9.5 Theses on Art and Class, published last year, art critic Ben Davis articulates the fraught distinction between artists and members of the so-called creative class. The distinction in creative labor, put simply, is that artists have autonomous control over the direction of their creative output, whereas members of the “creative industries” produce products on spec. While both trade the products of their labor for capital, the latter, professionalized class dwarfs the former in economic clout, and so is dramatically more lucrative and stable an avocation.

Though this distinction is an obvious one, various entities have a significant interest in distorting and blurring the line between those outcomes. Artsy high school kids don’t take on preposterous amounts of debt to design brochures for Pfizer. The outlook is bleak, and career purgatory persists even at elite levels — just ask the Columbia MFAs collating GIFs for BuzzFeed.

But economics rarely motivate people to go into the arts, and that’s fine — what isn’t fine are smoke-and-mirror attempts at falsely touting the fiscal health of “the arts” under the guise of rigorous economic research. For example: a recent, 261-page report released last month on the “creative economy” of the Los Angeles region. Commissioned by the Otis College of Art and Design in Los Angeles with sponsorship from a host of major corporations engaged in the industries studied (e.g. Mattel, Nike), the report was carried out by the Los Angeles County Economic Development Corporation (LAEDC) — a lobbying organization funded by LA businesses. (“The mission of the LAEDC is to attract, retain and grow businesses and jobs for the regions of L.A. County.”)

The result is a massive tome that will surely be passed around Los Angeles City Hall and in Sacramento, where the report’s self-stated goal of being “a critical first step toward enabling greater statewide coordination of resources and services to support those [creative] industries” will perhaps grease along Harvey Weinstein’s bitter struggle for more film-production tax breaks.

Part of what makes doing a rigorous economic census of the arts difficult is that the number of people who work autonomously as artists is very small, and there are no completely reliable definitions for such practices within the United States tax or census system. What’s more, the “creative economy” often has very little to do with what being an artist entails — the idea of producing creative work on spec is anathema to many, who might prefer to pursue unrelated labor on the job market while working on their art on the side. But selling out, or buying in, to the creative economy can have its benefits — as this report makes amply clear, with average salaries reaching into the six figures for many creative fields.

Below are some of the more interesting findings in the report. If you’re a congressman in Southern California interested in figuring out which creative industries have enough juice to finance your next campaign, the report is fully accessible online.

salaries

Average salary data considered

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Actors: they’re just like farmers! (In that their work is reliant upon geography)

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Art museums dominate the (tiny) nonprofit creative sector.

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The array of creative industries considered by the report

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Arts nonprofits by pursuit

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  • The Bronx Art Exchange-NYC

    From past, first hand experience, very RARELY do these economic reports with all the PhD names, barrage of numbers, footnotes, graphs and data sets EVER match the true reality of what’s on the ground.

  • Gods and Earfs

    This is wonderful! Typo third line third paragraph ;) (not to be an ass)

  • Alison

    Oh how I laughed at the salary numbers! Otis’ intent is clear in trumpeting the size and economic heft of artists and the creative sector, however in LA everyone is ‘a creative’ even if their money actually comes from driving a taxi (screenwriters) or waiting table (actors). Throw in the trust fund kids dabbling in gallery ownership, et Voila! Something as illusory as Hollywood itself emerges.

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