In Brief

Expanded Schedule Increases Attendance at MoMA but Not Met

by Mostafa Heddaya on July 24, 2014

An exterior panorama of the Metropolitan Museum of Art (photo by Michael Gray, via Flickr)

An exterior panorama of the Metropolitan Museum of Art (image via Michael Gray/Flickr)

A seven-day schedule implemented last year at the Museum of Modern Art (MoMA) and the Metropolitan Museum of Art brought a 7% increase in attendance at the former but no change at the latter, Crain’s New York reported. MoMA started admitting visitors on Tuesdays beginning May 1, 2013; the Met’s transition from six to seven days took place two months later, in July.

A spokesman for the Met told Crain’s that the flat figures were caused by an “unusually harsh winter” along with ongoing construction, begun in late 2013, on the museum’s entrance plaza. The Met’s figures remained roughly double those of MoMA, at 6.2 million visitors for the fiscal year ended June 30, 2014.

MoMA admitted 3.04 million visitors during the same period, an increase of 7% over the previous year and one that earned the museum an additional $1 million after expenses, per a spokeswoman. (The attendance figures do not include PS1 in Queens, which is open five days a week.) These figures imply that MoMA earned an average profit of $5.79 per visitor, representing a profit margin of 23% against the regular $25 ticket price.

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  • Peter Tiso

    If they want to increase attendance they should extend their evening hours rather than add another weekday.

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