You have to wonder if something is edgy anymore if a fashion label can quickly flip the “transgression” into merchandise within a few days.
Early last week, graffiti writer Kidult expressed himself on the front of the Marc Jacobs shop in downtown Manhattan and tweeted the image with a question:
I did some ART? twitter.com/therealkidult/…
— KIDULT (@therealkidult) May 8, 2012
The same week the clever people at Marc Jacobs took the lemons they were handed and turned it into lemonade — yes, they created a tshirt (which retails for $689) to document the “art” on the front of their store:
Available now for $689. Signed by the artist, $680. twitter.com/MarcJacobsIntl…
— Marc Jacobs Intl (@MarcJacobsIntl) May 8, 2012
While Kidult is obviously not happy, the people at Jacobs clearly came out on top … and strangely the tshirt fits perfectly into the brand’s taste for tongue-in-cheek self-criticality.
Btw, now another site has just gone meta with the whole thing and produced their own tshirt of the tshirt … and their version retails for only $35.
Kidult’s Twitter page proclaims that the “Revolution will not be Televised” but it does appear to be prone to merchandising.
h/t Henry Chalian