I may have missed the Chocolate: The Exhibition at the North Carolina Museum of Natural Sciences but their 15 second TV spot is the gift that keeps on giving.

Can someone please do a Freudian analysis of this thing and tell me why layering a beatnik vibe, a cocoa bean castration scene, and what sounds like a 1950s voice over is just…mmmmmmm good?

Thank you @jonnymoon for the link…WOW!

Hrag Vartanian is editor-in-chief and co-founder of Hyperallergic.

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