It’s been scientifically proven: blue and red artworks are the most attractive. At least to auction attendees buying abstract paintings in the US, China, and the Netherlands.
A research paper titled “Colors, Emotions, and the Auction Value of Paintings,” published by the CentERlab at Tilburg University in the Netherlands in February, set out to uncover hidden trends in abstract art, like the colors that are most likely to attract buyers during auctions, and the hues that spark positive emotional responses.
They found that blue paintings command 18.57% higher bids and stronger intention to purchase, while red paintings increase bids by 17.28%. In terms of average pricing, per standard-deviation increase in blue pigment (compared to a “benchmark white”), the works went up an average of $53,600. They went up $21,2000 for each standard deviation of red.
The researchers conducted lab experiments in China, the Netherlands, and the US to gauge participants’s “willingness-to-pay” and pleasure, finding the results “consistent across all three cultures.”
Reminds me of the differents myths why blue became the default color for hyperlinks in the early web days.
When I produced local TV commercials in the 1980s we made every effort to put blues and reds into logos, costumes and props. At the time tube color TV sets made those colors “pop” on the screen with ease. And looke at Coke (red) versus Pepsi (blue)!
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