It looks like THE MET has made a really unfortunate mistake not only on the logo, but on the entire surrounding brand system.
Jennifer Bostic
Jennifer Bostic is creative director of Paper Plane Studio and has practiced design in San Francisco and New York for over 19 years. She specializes in corporate identity, packaging, web and print communications, exhibit and event design, and the overall visual expression of a brand. Clients include the TED Conference, Oprah Winfrey, HP, La Colombe, Apple Computer, and Chronicle Books. Her work has been showcased in Communication Arts magazine, Graphis, AIGA exhibitions, Print magazine, HOW magazine, the SF Museum of Design, and the Art Director’s Club Annual.
Posted inOpinion
Uber’s Redesigned “Identity System” Is a Mishmash of Bad Ideas
When you have to release a 2½-minute video to explain what your logo means, you have failed.