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Posted inBooks

Reading The Believer’s 2010 Art Issue

It’s easy enough to tell that The Believer is a publication from California from looking at the cover of their 2010 Art Issue, much less getting to the table of contents. A 70s psychedelic mashup of art icons, a John Baldessari suited figure, a dinosaur figurine, and a Picassoian acrobat by Clare Rojas march up a ray of red and yellow light into … the mouth of a skin-less human body? New York this is not.

Famously co-edited by Vendela Vida, writer spouse of writer wunderkind Dave Eggers, The Believer is well known for its cutesy tone and off-beat vibe, helped along by its graphic design and a coterie of Californian cultural denizens. None of these are bad qualities in themselves, but when editing an “art issue,” it might be best to start looking outside of the narrow perspective of your own aesthetic.