Museums all want to be popular with their local audiences, courting art fans with lectures, events, and activities. But what happens when a museum gets a little too popular? The Brooklyn Museum has been forced to alter its Target-sponsored free First Saturdays because the monthly parties are getting too crazy. In a Pleasantvillian touch, dancing has been outlawed.
Like many museums, the Brooklyn Museum hosts a handful of evening occasions when it stays open late for younger patrons to party. The problem is that the First Saturdays regularly attract crowds of 10,000+ visitors, and the third floor, which hosts DJs and live bands during the festivities, gets packed to bursting. The vibe on the dance floor might be getting a little too … shall we say, un-museum-like. “I was shocked and affronted to hear the DJ ask the audience at the July Dance Party ‘How you [motherfuckers] doing’ not once but twice,” complained online commenter Patrice Leah.
After thinking about how the event reflected on their image, the Brooklyn Museum decided to ban dancing at First Saturdays, the Brooklyn Paper reports (one assumes you can still bob in place a little bit and nod your head, if you really want). “We are going to put the dance party on hiatus for the time being,” a museum blog post reads. Bumping and grinding, they explain, will be replaced with new, different kinds of programming and performances.
While it’s reasonable that the Brooklyn Museum wouldn’t want to turn into Le Baron, maybe they’ve stumbled upon a way for museums to make their unique spaces uniquely profitable — open pop-up nightclubs.