Like most museums, the San Francisco Museum of Modern Art can show only a fraction of its collection at once, largely due to space constraints. In its case, only about 5% of its treasures are on view at a time. To increase accessibility to its nearly 35,000 works, the museum has a really neat tool that literally places artworks in the palm of your hand: Send Me SFMOMA, a text messaging service that sends you images of artworks in response to your personal interests.
All you have to do is send a request to the number 572-51, beginning with the words “send me” and followed by keywords, from a color to a subject, and even a mood. You may even text it an emoji, as seen in the above example, where the rainbow flag yielded Robert Arneson’s portrait of Harvey Milk. The service processes the info using the SFMOMA Collection API, and it delivers a relevant image followed by its artist, title, and date.
Launched earlier this year, the tool recently received an update to this five-digit pre-approved number; it previously ran on a 10-digit number and proved so popular that major mobile carriers apparently thought the museum was a spambot, as SFMOMA’s creative technologist Jay Mollica recounted in a blog post. The appeal is understandable, as the service is not only convenient and affordable for many (it’s free, but standard messaging rates apply) but also engages you with the collection in a way that is personal, fun, and even surprising at times.
As Mollica writes, “Send Me SFMOMA was conceived as a way to bring transparency to the collection while engendering further exploration and discussion among users.”
Like a true friend, Send Me SFMOMA always texts back, even if it can’t always deliver the goods and send you a match. But as the following results show, it responds to a wide array of demands, from those related to medium to a culture to an agenda, and much more. It will even humor your attempt to sext.
Al-Hadid’s new mosaic features the famed clock that hung at the entrance of the original station until the building was demolished in the 1960s.
The excavation project also yielded Old Kingdom-era amulets, stoneware, and daily-use tools.
Join the New-York Historical Society on February 10 for a virtual conversation about our changing relationship to the natural world with Julie Decker, John Grade, and LaMont Hamilton.
The steel spike clad in gold and silver commemorated the completion of the Transcontinental Railroad in 1869.
Thanks to a $3.3 million grant from the state’s Creative Corps, artists can now apply to bring the project to their neighborhood.
Your list of must-see, fun, insightful, and very Los Angeles art events this month, including Alicia Piller, Brad Phillips, Mulyana, the MexiCali Biennial, and more.
Her solo exhibition at the Los Angeles institution demonstrates how natural light can turn an overlooked, everyday setting into a sublime landscape.
Presented by Northwestern’s Block Museum and McCormick School of Engineering, this new exhibition seeks empathy at the boundaries of life. On view in Evanston, Illinois.
Nicola López and Paula Wilson’s exhibition Becoming Land considers anthropocentric relationships with New Mexico’s desert landscapes.
A festival dedicated to Davinci’s The King Show celebrates the LA artist’s trippy remixing of stock footage, Hollywood cinema, and theater.
Located in Des Moines, Iowa, this residency for emerging and established artists includes studio and living space, a $1,000 monthly stipend, and more.
20th Century Indian Art: Modern, Post-Independence, Contemporary surveys the many distinct aspects of art in South Asia.
Moving too fast on your commute, looking out of the corner of your eye one second too late, and you might miss HOTTEA’s yarn installations.