In London, volunteers handed out “How to Leave Facebook” posters at Kings Cross (courtesy Rapid Response Unit)

If you happened to walk through Kings Cross or past Facebook’s London headquarters on March 21, you might have seen people passing out pink posters with instructions on “How to Leave Facebook.” Designed by Turner Prize-winning artist Jeremy Deller, the posters served as a response to the ongoing scandal involving Facebook and the political consulting firm Cambridge Analytica.

According to recent reports, Facebook seems to have turned a blind eye when Cambridge Analytica surreptitiously collected user data from 50 million people. The company then used the collected data to target individual users with advertising for clients, including the Trump presidential campaign.

Jeremy Deller’s “How to Leave Facebook” poster at Facebook HQ in London (courtesy Rapid Response Unit)

Deller is just one of millions of people angered by the news. In an email to Hyperallergic, he said he’d already tried to leave Facebook “a few years back, but got bamboozled by it. I last posted about 8 years ago, and since then I have let it go moldy.”

A conceptual artist, Deller is most famous for “The Battle of Orgreave” (2001), in which he gathered about 1000 people to stage a public re-enactment of a clash from the 1984-85 U.K. miners’ strike.

Deller’s Fabeook poster is an extremely detailed explanation of the six steps to deleting a Facebook profile (he even explains what a “captcha code” is), printed on his now-characteristic shade of pink.

He wasn’t the one to actually distribute his posters. That was the responsibility of an organization that commissioned the project in the first place. Rapid Response Unit (RRUNews), a “public news bureau” that opened earlier this month in a mall in Liverpool, works on public projects with artists, musicians, actors, and writers — “correspondents” who create works in response to breaking news stories. RRUNews passed out the pink posters in Liverpool, too.

Deller actually had the text ready to go before the latest Facebook scandal broke. Earlier this year, he printed it on a shirt for Kettle’s Yard.

When asked whether his “How to Leave Facebook” posters should themselves be considered art, his answer was brief: “Probably not.”

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Elena Goukassian

Elena Goukassian is an arts writer based in Brooklyn. Originally from Bulgaria, she grew up in Washington state and lived in Washington, DC before moving to New York in 2017. Her writing has also appeared...

3 replies on “Pink Posters Designed by Jeremy Deller Explain How Users Can Unfriend Facebook”

  1. Leaving fb and insta are important steps to take in changing the system, but we now are dependent on social media engagement. Doing a complimentary article on other social media platforms that are safer for your audience to engage with and are not overly compromised could be helpful rn.

  2. Keep on reading…. by just simply deleting a FB account they still have your existing data. You have to manually delete your data first, then delete the account. There are plenty of up to date articles going into detail how to delete effectively. is a responsible resource.

    1. Yes, you are correct. I left facebook about 4 years ago. I deleted my account and thought nothing more of it. Then recently I was doing an online course and one of the provisos to joining was that you had to be part of the class FB group. I thought long and hard about not doing the course, but I really needed the information I would gain and so I went to sign up again.

      I was shocked when I put in my email that it brought up my previous user name and asked if that was me. I clicked “yes” and there popped up my entire feed as I had left it four years ago – every photo, every wall post, every comment.

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