As the Smithsonian’s National Portrait Gallery celebrates its 50th year, it has announced that in 2018, attendance has doubled at the DC museum.
In February, the Portrait Gallery unveiled its most recent additions to the Presidential Wing — President Barack Obama painted by Kehinde Wiley, and First Lady Michelle Obama painted by Amy Sherald. The massive portraits went viral (with a photo of an awestruck two-year-old Parker Curry warming hearts across the Internet over the power of representation), and attendance skyrocketed.
The museum served over two million visitors in its 2018 fiscal year (which ended September 30), doubling its annual average of 1.1 million patrons since 2013. In a press release from October 3, Kim Sajet, director of the National Portrait Gallery, said 66 percent of attendees in 2018 were millennials or gen-X individuals.
On March 24 alone, the day of the March For Our Lives, 35,968 people visited the museum. Sajet told Hyperallergic attendance in the Presidential portrait gallery was so high the museum was forced to close off the space until it cleared before others could be let in.
This year, the National Portrait Gallery ranked as the third-most visited Smithsonian museum, just behind the National Air and Space Museum and the Smithsonian National Museum of Natural History. The museum is free, as are all DC-based Smithsonian institutions.
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