Imagine Mad Men — but instead of the ubiquitous cigarettes, picture kazoos. As bizarre as that seems, that’s exactly what Cignature Films plans to do with the television series, which originally aired back in 2007. Cignature Films is the latest project of MSCHF Internet Studios, which, as they say on their website, “create[s] internet for the internet.” MSCHF is the creator of Times Newer Roman and a number of other online ventures.
Cignature Films dubs itself “a new production studio with a single goal: to completely remove smoking in Hollywood movies and television.” To do so, they plan to take major films and TV episodes and replace each featured cigarette with a kazoo. Their mission begins with Mad Men. In the show’s first episode, titled “Smoke Gets in Your Eyes” — which is, ironically, about advertising cigarettes — Don Draper and the rest of the iconic characters are frequently seen with cigarettes in hand.
“In an effort to better the world around us,” Cignature Films states in their press release, “the studio will obtain films and TV episodes which feature significant tobacco use, replace each cigarette with a harmless kazoo and then re-release them to the public.”
Other titles Cignature plans to transform are Stranger Things, Fight Club, and The Godfather, says Daniel Greenberg, a member of the MSCHF team. The first episode of Mad Men with kazoos aired on the Cignature website here, and they plan to eventually convert the entire series and stream it on their site.
“We just want people (especially adolescents) to know how smoking in media affects the world,” said Greenberg in an email to Hyperallergic. “If a film studio sees this, and it makes them want to remove cigarettes from their projects, that would be amazing.”
The Center for Disease Control has found a resurgence in on-screen tobacco use in recent years, and Cignature Films hopes that this project will raise awareness, causing film studios to think twice before featuring a cigarette. Whether this project will actually make a difference is unclear, since cigarette use has been a staple of Hollywood films for years. But it at least makes for some funny visual imagery, making iconic figures like Michael Corleone appear more silly than threatening. For now, stream the kazoo-filled Mad Men episode on Cignature Films’s website, kazoo sounds and all.
Join Hyperallergic for an online conversation with cultural organizer and curator La Tanya S. Autry on February 1 at 7pm (EST).
This week, the Tonga eruption as captured from space, Boston gets a big gift of Dutch and Flemish painting, 30 years of New Queer Cinema, an important Marcel Breuer house is demolished, and much more.
At this free online summit, hear from architects Tadao Ando and Lesley Lokko; artist Himali Singh Soin; author Amitav Ghosh; design studio Formafantasma; and more.
Being bowled over by an unknown artist’s first one-person show does not happen often but when it does, it renews your faith that the art world is not just about buzz and hype.
Surrealist images of a Rice Krispies box or Yukon Gold potato explore how data is transformed into the visual language called art.
This immersive video installation utilizes waterscape scenes to speak about concepts such as existence, intimacy, healing, and aquatic ecology.
What is wonderful about the online photography exhibition What Have We Stopped Hiding? is that one is given entrée to the internal monologue of the artists featured in the show.
Self-taught artists were invited to exhibit, and sell, their fuzzy stacks of pancakes and tasseled tapestries.
Curator, educator, and transdisciplinary artist Jova Lynne is coming from MOCAD to lead Temple Contemporary exhibitions and public programs.
Our culture seems obsessed with the artist/model relationship, portrayed in countless movies and narratives as a relationship that is lustful and scandalous.
Creator Art Spiegelman said he was “baffled” by the decision and called the school board’s behavior “Orwellian.”
The winners of this year’s Ocean Art Underwater Photo Contest prove that life is indeed better under the sea.