Project Row Houses. Image from

Project Row Houses. (image from

The work of Social Practice is on the rise, but compared to the traditional art world news of auction prices and gallery openings, it doesn’t seem to be receiving as much online attention. Institutions such as California College of the Arts, Portland State University, Otis College of Art, The Queens Museum of Art, Creative Time and more have come to emphasis this quietly growing field, but many news sources are slow to the show and struggle with representing the immersive projects. Could the qualities of Social Practice as a field be incompatible with global media outlets, especially for the internet?

Social Practice is a field which resists easy categorization. In action, many artists working in this field look more like farmers, social workers, teachers and other non-art professionals. Social Practice places emphasis on process and commitment over a single end-product; collaboration over the artist as the sole maker; engagement especially with new audiences often under-represented in the art world; re-introduces a sense of functionality to artwork, which traditionally has rejected utilitarian goals; considers setting as fundamental to the work; and more. We could find works within Social Practice that have many more attributes or projects that have half the attributes listed, but these are some common and fundamental starting points.

The list itself describes why Social Practice might be ill-served by representation online. The internet is a global space that emphasises quick interaction and digestion of information. The imagery and information that spreads like wildfire through Tumblr, Twitter and Facebook are often digestible in seconds, not demanding in depth reading or engagement, and are quickly replaced by new images and stories. The information that incorporates the most people also has greater value online. An art show in NYC gets more press than a better show in the Midwest; unfortunately the more eyes on an event, the more newsworthy it becomes.

Creative Time staff, Tom Finkelpearl, Tania Bruguera and more marching for Immigrant Movement International. Image from Creative Time website.

Creative Time staff, Tom Finkelpearl, Tania Bruguera and more marching for the Immigrant Movement International. (image from Creative Time website)

Social Practice is about a longer engagement with the community directly involved, and in the sense of ‘news-worthiness’, this is a shortcoming. Artists working in the Social Practice field could do well to embrace the idea of spectacle into their practice or their work will fall to obscurity. Some of the most famous Social Practice works barely conjure up any specific or powerful image to remember. Work that represents years of engagement, productivity and meaningful change like Project Row Houses by Rick Lowe, the The Dorchester Project by Theaster Gates or the Queens Museum of Art, Tania Bruguera and Creative Time project, Immigrant Movement International, all with no aesthetic image to pass around and point to.

One could ask, if these projects were created for the communities they serve , do they actually need media attention to be successful? Yes. Firstly, many of these projects are politically entwined, as all social work is. Immigrant Movement International is overtly demanding political change for immigrant rights, and aims to leverages political demands through media attention. Secondly, although deeply rooted in many older movements, Social Practice is young, and could benefit from the critical examination that greater media attention could bring. Thirdly, Social Practice could grow in scale in participants, creators and funders (both institutional and otherwise) if the projects were more often discussed on larger media platforms.

Social Practice artists first and foremost consider setting and those directly involved with the project, but they must take a second step. When a project has reached a level of both stability and community engagement, greater media engagement becomes a way to grow. Although these projects are not easily described or represented in the media, it is no excuse to shy away from trying. Here is when design, documentation and social media come into play.

Edgar Arceneaux, founder of Watts House Project. Image from Sue Bell Yank's website.

Edgar Arceneaux, founder of Watts House Project. (image from Sue Bell Yank’s website)

There are some thinkers integral to Social Practice’s online presence; people like Jules Rochelle, Nato Thompson and Sue Yell Bank have offered much needed online dialogue and attention to this young field. Yet we are almost in an age where if it isn’t online, it didn’t happen, coverage has been slim. Open Engagement, the yearly Social Practice conference hosted by Portland Statue University has a miserable online presence. Creative Time’s Vimeo page is slowly growing interviews and lectures from their summits and shows, with some lectures on Social Practice work like Nato Thompson’s Socially Engaged Art Outside the Bounds of an Artistic Discipline or Rick Lowe at the Creative Time Summit 2.

I believe in Social Practice work. I believe in a commitment to the local, to your neighbor and to improvement of life through art. I also believe in the power of the internet. Social Practice and internet-based artwork interests me because they engage and create new opportunities within public space. Although Social Practice faces a hurdle with the emphasis on online or global journalism, working with these limitations will be key to the movement’s future.

Ben Valentine is an independent writer living in Cambodia. Ben has written and spoken on art and culture for SXSW, Salon, SFAQ, the Los Angeles Review of Books, YBCA, ACLU, de Young Museum, and the Museum...

8 replies on “Social Practice and Global Media”

  1. I don’t think a person who expects global media attention for their efforts is the right person to be a community leader.

    1. I was thinking about that. I volunteer every week at an nursing home. I was thinking about making it into an art project but decided that sometimes you should do things just because they are good. I didn’t even tell my friends for a long time, but when I did they were confused, “why didn’t you tell us that you were doing this? Why would you hide something good?” One of them started volunteering with me after I told him.

      Hiding from attention and seeking it are different things, but for community leaders to have a bigger impact they must engage sincerely on multiple levels. Do you think Martin Luther King Jr. wasn’t a good community leader because he engaged in very press-worthy acts for cameras to politically leverage his cause? I romanticize the idea of someone toiling away with no recognition for his work, but it is true that that same person could have a bigger impact if s/he did receive media attention.

      Note: I am not saying my volunteering deserves media coverage or makes me a leader, just putting my thinking in context.

      1. If an artist does something without an audience is it still art?

        That’s the problem with Social Practice art. It requires the attention of passive observers to be what it is. If an entire community (or galaxy) gets involved, the “artist” must still be recognized as such or it isn’t art anymore; it’s life.

          1. I think if an act or cause is important enough to merit media attention, it is important enough to be appreciated without the art world’s rhetorical categories.

          2. If she was a performance artist she most likely would have drawn attention to the act as part of her practice and to her role as an artist. What made her a hero is that she sat down as an ordinary citizen exercising a right not making artistic expression. Heroes often do the obviously right thing without frills. Its usually their bravery that sets them apart not their creativity.

        1. It is confusing that these cultural producers still call themselves artists while basically rejecting every traditional idea of what art is, but still apply for the arts grants. There is definitely a struggle of an artist trying to make a type of brand for themselves, while also trying to make a difference. But that is nothing new right? We always want to see the book-keeping of NGOs to make sure the money we give goes mostly to the community and not to the institution. If someone is doing good while calling themselves an artist, I personally might be more skeptical about intention.

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