A Picasso momento on your mobile phone (via Fast Company)

According to Fast Company, Britain’s Tate Liverpool Museum is offering visitors to its Picasso: Peace and Freedom exhibition a virtual gift:

In collaboration with Little World Gifts, the free downloadable app allows you to keep an exclusive virtual copy of the artist’s “Monument to the Spaniards who Died for France” [(1945-7)] on your phone to show and share with friends. You can manipulate the painting and ping those interested with the news of the exhibition.

While it’s a cute idea, I would rather receive the whole brochure (maybe with multimedia features?) as a downloadable app, which (as Fast Company mentions) would in the process eliminate all the paper junk I accumulate from my museum visits.

Another idea: how about museums simply allow visitors to take any many no flash photos as they like. IMHO, that would be much better than one zoomable work on my phone which I’ll probably delete a day after my visit.

Though there is one aspect to this digital curio that is intriguing:

The press release highlights that with this particular representation of Picasso’s painting, you can do things that would be impossible with the original. Like manipulating it in virtual space to spin it, zoom in on it to examine the way each brush-stroke fell onto the canvas and dial up detailed info on the painting itself at will.

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Hrag Vartanian

Hrag Vartanian is editor-in-chief and co-founder of Hyperallergic. You can follow him at @hragv.