These magazines often served as laboratories for thought experiments, and were crucial to the creative and political development of many artists.
To Dream Avant-Garde acknowledges the artistic innovators of today — those who push the cultural status quo in their work.
A collection of Anglo-European avant-garde and modernist magazines dating to the late 19th and early 20th centuries has been compiled by Monoskop.
“Architect Bruce Goff, one of the few US architects whom Frank Lloyd Wright considers creative, scorns houses that are ‘boxes with little holes’.” So starts a 1951 Life Magazine article on the Ford House in Aurora, Illinois, one of Goff’s many astounding and imaginative designs that are some of the most structurally forward-thinking of mid-century modern architecture.
We often forget that many cutting-edge modern artists found funding and support by making ads. The work of New Zealand avant-garde filmmaker Len Lye is a case in point.
His films, like “Rainbow Dance” (1936) or the beautifully abstract “Colour Flight” (1938), were commissioned as advertisements to be shown at the cinema. The former was created for Post Office Savings Bank and the latter for Imperial Airlines.