Opinion

Gagosian Wants You to Shop Small?

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A Shop Small sign on Gagosian Gallery’s door. (via @CasadeCosta)

When American Express started their Shop Small project, which trumpets that “small businesses are the heartbeat of our communities,” I can’t imagine they would have pictured the Madison Avenue Gagosian shop as a poster child for the campaign.

But this past weekend, a friend of Hyperallergic spotted the sign on the door of the über-gallerist’s Upper East Side shop. With a business empire (16 locations in seven countries) that spans the globe, it might be a stretch to think of Gagosian as a “small business.” I mean, that’s rich … or is it superrich?

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