Why the Arts Needs the Online World
If you are reading this blogazine then you probably already know this to be true but we thought you’d like to know about this story on ReadWriteWeb: > A study released this month by the National Endowment for the Arts (NEA) found > that people who engage with the arts through various digital media
If you are reading this blogazine then you probably already know this to be true but if you’re a social media manager at a major museum, director of a small nonprofit, or marketer for the arts, than it’s always useful to amass more evidence — usually for older board members or Luddites on staff — that clearly suggests that the future of the arts is directly connected to online media.
ReadWriteWeb reports:
A study released this month by the National Endowment for the Arts (NEA) found that people who engage with the arts through various digital media are three times more likely (59% over 21%) to attend live arts performances, and do so twice as often (6 events per year over 3) as non-media participants … the survey concluded that “media-based arts participation appears to encourage — rather than replace — live arts attendance.”
Read it here.
