Last Thursday, marked the first anniversary of Hyperallergic and I wanted to take a moment to reflect on our inaugural year.
When Veken and I started Hyperallergic we planned for it to be a venue for insightful, funny, and relevant writing about art that we wanted to read and look at, while remaining critical and engaged. One year later, we’re excited by how things have developed and grown. Along the way we’ve learned a great deal and we continue to discover how to engage the online art community in new and exciting ways.
Since last year, Veken — always the smart interactive marketer — spotted a need for a highly targeted visual art advertising network and created Nectar Ads, which currently appears on three sites (Art Fag City, Art Market Views, and us). Since its launch in June, Nectar Ads has hosted a whole host of prestigious advertisers, including Christie’s, 20×200, Association of Professional Art Advisors, apexart, Film Society of Lincoln Center, Hunter College MFA, Mattress Factory, Pernod Absinthe, Pulitzer Foundation for the Arts, and others.
In terms of Hyperallergic, this year has allowed us to explored a more decentralized model of publishing. Often websites, blogs, and other online entities prefer a centralized approach that will encourage higher visitor numbers on the flagship site. We don’t believe in that approach since we know that people consume information in different ways and we want to encourage that tailored experience.
In the process of exploring a decentralized format, we’ve created an active Tumblr community (4,500 followers and growing fast!), some witty friends on Twitter, a growing legion of Facebook fans (ok, a legion is technically 4,500 – 6,000, but we’re almost there), and even people who love to visit our blogazine homepage to catch up on what they may have missed (psst, don’t tell anyone but we’ve already started on a homepage redesign!).
Our urge to adapt and change is still going strong, and over the summer we debuted our first podcast on Hyperallergic TV, while two week’s ago we began our weekly newsletter, which is a digest of the week’s most popular stories plus some other tidbits to keep you in the loop — if you haven’t already, you can subscribe to the newsletter here.
There are still big plans ahead for Hyperallergic, so I hope you will continue to join us often and contribute by reading, sharing, and commenting on the blogazine, tumblelog, Twitter, Facebook, and every other way imaginable.
For those of you who may be new to Hyperallergic, I thought this would be a perfect time to share the Top 10 posts of the last year. These articles, items, and satirical piece demonstrate some of the most hilarious, provocative, and insightful online moments:
- The Top 20 Most Powerless People in the Art World,
- Graffiti Law Make No Sense: NYPD Arrest Watercolor Artist for Painting Outdoors,
- New Museum’s Richard Flood Equates Bloggers with Prairie Dogs,
- Jerry Saltz Fires Back at Yau, “How Very Dickish,”
- Taking it into the Third Dimension: New York’s Sculptural Street Art,
- Exclusive: Secret Marina Abramović Foursquare Badge Unlocked,
- New Museum Ethics Quagmire Gets Its Own Unofficial Ad Campaign,
- Worst. Press. Release. Ever. is Baaack… & It’s a Battle!! Paddy Johnson Vs. Lyra Kilston,
- Bloggers Stage Photo Protest Against 303 Gallery at Whitney Biennial, and
- MoMA’s Abramović Ends With a Bang.
And finally, thank you to everyone who has contributed to Hyperallergic. All the writers, photographers, contributors, programmers, interns, volunteers, and not to mention friends and family members who made it possible. Thanks to you we’re still here and continuing to grow.
Onward and upward.
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