PARIS — Culturespaces’s Atelier des Lumières is a recently opened commercial cultural enterprise in Paris devoted to monumental digital art exhibits. I visited to see the 35-minute Van Gogh, Starry Night projection, directed by Gianfranco Iannuzzi, Renato Gatto, and Massimiliano Siccardi. What I found in this gargantuan light and music spectacle is a nasty bit of metaphorical necrophilia. It degrades the work of the daring dead painter and his expressive, surface-rich paintings while simultaneously underusing the awesome powers of immersive digital technology by displaying on a colossal scale slightly animated high-resolution reproductions of Vincent van Gogh’s better-known paintings.
After entering the darkened space, along with a substantial crowd, I looked up and down and all around. I was engulfed in a gliding field of spectacularly colored kitsch: projected at an enormous scale onto the walls and floor van Gogh’s paintings, such as “Starry Night” (1888) and “Wheatfield with Crows” (1890), were ridiculously sliding around and morphing into each other. This gaudy digital presentation has the general effect of reducing the public to a complacent “wow” condition. The critical faculties involved in confronting and contemplating complex art are reduced here to a state of infantile passivity.
People stand or sit in the dark as kids race around this family-friendly environment, ignoring the grandiose eye-candy screensaver that swathes and speckles them in color — for this slightly animated, supposedly crowd-pleasing, utterly tasteless, techno-tacky vista covers the entire 3,300-square-meter surface area (almost 11,000 feet), from the floor to the 10-meter-high black ceiling, where the visual immersion ends. The loud accompanying soundtrack is a hodgepodge of familiar songs of various styles and eras, evoking pre-packaged emotions and suppressing conversation.
This demeaning audiovisual spectacle is produced by 140 video projectors and a 3D spatialized sound system piloted by animation software that make van Gogh’s starry night stars twinkle and his black crows fly. Oh, “wow.” Culturespaces is not ceasing in producing such art travesties anytime soon. To the contrary, it opened a digital art center last year in South Korea on the Island of Jeju, called Bunker de Lumières, and Bordeaux is turning over an abandoned submarine base for similar usage, to be called Bassins de Lumières in 2020.
Culturespaces president Bruno Monnier seems very content with this crass disparagement of impressive paintings and his debasing of the potential of immersive digital art, pronouncing in the press kit that he is “convinced that people are increasingly learning about art through [these] immersive experiences and the emotions they generate.” Quelle horreur — as his Van Gogh, Starry Night installation principally conveys the depressing emotion of passive, if not jaded, indifference. While the monumental projections engulf the visitor in a light show of nice colors, the animated projections distort the proportions of the paintings and the animation implies that their quiet stillness is somehow insufficient. Culturespaces’s morphing animations destroy the still quality of painted images. On the other hand, a real time, a-life generative digital immersion is far more emotional and compelling that the distorted color reproductions cast large on these walls. Van Gogh, Starry Night is a futile attempt to bring the element of time into an art form that is strongest when presenting still and quiet timelessness.
This is one of the greatest banalizations of painting I have ever seen, matched only by van Gogh kitchen hand towels now being sold around town. Monnier’s projected “future of the dissemination of art among future generations” is a formula for killing it. His commercial cultural company is killing the goose that laid the golden art egg, and I deplore what they are doing. Van Gogh, Starry Night is not only a ridiculous bastardization of beloved paintings, but a disgrace to quality immersive digital art: a detestable double feat of degradation.
Van Gogh, Starry Night continues at Atelier des Lumières (38 Rue Saint Maur, Paris, France) through December 31.